The Entrepreneur in You:
SPARK YOUR SECRET CEO
THE electrifying GUIDE FOR new entrepreneurs!
Thirty-seven million millennials in the “Shark Tank Generation” are hungry for answers and advice on ditching corporate life and finally striking out on their own. The Entrepreneur in You reveals the keys to starting, surviving, stewarding, and selling your first business. It’s the ultimate guide for channeling the cloud of confusion and fear everyone feels about creating a company into an easy-to-follow and proven process that works for all startups, from services to software. Each chapter’s theme highlights a different element of building your first business, all designed to help you spark your Secret CEO.
By Greg Rudolph, Founder & CEO
Since starting his first business, Board Blazers, as an ASU student in 2012, Greg’s been named one of Arizona’s “Top 35 Entrepreneurs Under 35,” and profiled by USA Today, Entrepreneur magazine, and the national FOX TV show Live Life and Win!, among others. In 2014, he established The Beyond Business Institute to teach college students and young professionals how to turn their passions into products. After earning his M.B.A from the W.P. Carey School of Business, he sold his first venture in 2020 and is always eager to talk business, books, or baseball.
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